We often get asked “What do you do during the week?”, or “How can I reach you outside of the Market?” The Diamond Showcase Ltd. has grown to the point where we now occupy over 3500 square feet of office space and employ 14 full time people. We are located at 200 Edgeley Blvd Unit 19 in Concord Ontario. We manufacture diamond and gold jewellery for the trade, as well as retail direct to the public through our factory showroom. Please note that appointments are required to visit our showroom during the week.
We have all seen those great commercials on TV or the radio. Couples playing in the snow. Candle light romantic dinners. Suddenly a pretty box appears. Big smiles and everyone is happy until the charge appears on the credit card.
Shopping in a beautiful mall or hearing incredible advertising on the radio may be things that get your attention. Who do you think pays for those luxuries? You do, every single time you purchase from those retailers.
For The Diamond Showcase Ltd. doing business at the 400 market allows us tremendous cost savings in overheads that enable us to offer similar quality brand oriented products at considerably lower prices. Close to 10,000 people visit the market weekly, allowing us to sell our beautiful jewellery at great prices.
Nothing makes us happier than selling the right piece of jewellery to the right client at the best price. We work on lower markups and make up the difference through an extremely high volume of sales. In today’s competitive retail world we must be doing something right staying in business for 31 years at the same location.
Higher prices do not always mean better quality. Lower prices do not always mean lower quality. A store in marking up there jewellery must always take into account their cost of doing business, their overhead. Understand the factors that influence quality especially in diamonds, and make your purchase decision based on fact, not location.
When shopping for diamonds keep in mind that there are four characteristics that influence the price. They are called the Four C’s. That stands for clarity, cut, colour and carat weight. All of our diamond jewellery sold is accompanied by a certified appraisal indicating all of the quality specifics of your new diamond.
When shopping for gold look for the Karat gold Stamp and the Manufacturer’s trademark. By law both must appear on all karat gold jewellery sold in Ontario.
A jewellery purchase can be a difficult task. Ask us questions; get smart in your knowledge of fine jewellery and it will make your buying experience more pleasurable.
You’re not alone.
We know very little about plumbing or how to prescribe medication. The average consumer has very little knowledge about diamonds. They rely on the expertise of the salesperson to educate them. It is vital to deal with people that are sincere in educating you and answering all of your questions. If a salesperson is not properly answering your questions, then maybe you’re not dealing with the right store. Our staff is very well educated and do not work on commission. There is no hidden agenda in selling to you. I am very proud of our knowledge and patience in explaining every detail related to your purchase. Pick our brains. We will surprise you and save you money.
You’re not alone.
People are always looking for something different, unique. Often that means custom design. Sounds expensive but it really shouldn’t be. The Diamond Showcase Ltd. does all of its manufacturing and custom design work in house. You are dealing direct with the manufacturer. Our price will always reflect that. Ask us for a free Quote. You will be pleased that you did.