The Dainty Diamond

The Dainty Diamond

Born and raised in the heart of Thornhill, Ontario, The Dainty Diamond began as an idea that quickly became reality.

Hi! My name is Jess and I'm the founder of The Dainty Diamond. My father, Norman, has been in the jewellery business for 31+ years. While he constantly begged any one of his three daughters, or one son, to join him in the jewellery world, his convincing lacked enticement. Specifically for me, I was determined to finish my master's degree and get started on my own career path. After studying and working in communications, journalism and digital marketing for over two years, I knew something was missing and I was determined to start a new venture that I was actually passionate and excited about. That's when I realized everything I was looking for was actually right in front of me... As a millennial, I understand the struggles of finding high-quality, yet affordable gold and silver jewellery. Built on the foundation of dainty jewellery, and a spin-off of my dad's (still active) business, I bring you The Dainty Diamond dainty jewellery for everyday, forever & more.

  • Custom Orders
  • One Year Warranty
  • Free Written Appraisals
  • Free cleaning and Ring Inspection

We work hard to earn your business every day. That makes us both a winner in the end. We appreciate the opportunity to earn your business!

Shop Our Collection Now

The Diamond Showcase

We are the Diamond Showcase Ltd. a jewellery manufacturer and
wholesaler of fine quality diamond, silver and fashion jewellery.
What started off as an experiment in 1986 has turned into an operation that has proudly served the community for over 31 years!

We take enormous pride in our service to the community and invite you to experience firsthand the satisfaction of dealing with a jeweller that understands and respects their client’s needs.

We sell beautiful jewellery at great prices. Always!

We understand what our customers want. Constant word of mouth advertising and basic hard work over the past 34 years has led to a satisfied customer base in excess of 10,000 people. We have a real desire to make your buying experience more rewarding by offering little extras:


We stand behind our product. If something gets damaged or breaks, we are happy to offer a one year warranty on all items sold.


Have an old piece of jewellery laying around? Bring it in for an appraisal to determine its value.


Didn't find what you're looking for on our site? We are proud to offer custom-designed pieces to suit all of your needs. Send us a picture or make an appointment and we can create your dream piece.

Free cleaning and Ring Inspection

We know jewellery can get dirty. Looking to refresh your pieces? We offer free cleaning and ring inspections to all of our valued customers.

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