We are the Diamond Showcase Ltd. a jewellery manufacturer and wholesaler of fine quality diamond, silver and fashion jewellery.

The 400 market opened its doors in June 1986. That was the first day of operations for The Diamond Showcase Ltd. at the 400 market.

What started off as an experiment in 1986 has turned into an operation that has proudly served the community for over 31 years!

We have grown to be the largest retail operation at the market, and remain as the only original vendor still exhibiting there. We take enormous pride in our service to the community and invite you to experience firsthand the satisfaction of dealing with a jeweller that understands and respects their client’s needs.

We sell beautiful jewellery at great prices.  Always!

We understand what our customers want. Constant word of mouth advertising and basic hard work over the past 31 years has led to a satisfied customer base in excess of 10,000 people. We have a real desire to make your buying experience more rewarding by offering little extras:

  • One year warranties on all items sold
  • A no hassle exchange policy
  • Free written appraisals
  • Free cleaning and ring inspection

We work hard to earn your business every day. That makes us both a winner in the end. We appreciate the opportunity to earn your business!